Online Registration for this event is now closed. Please register at the door.
Small Business Program
Tuesday, Oct. 16, 2012
8:15-8:30 am Registration
8:30-10:00 am Presentation
SF Chamber Boardroom
235 Montgomery St., 12th Floor
Get Slightly Famous (and rise above the social media noise)
With Steven Van Yoder, Get The Word Out Communications
Over the past few years, many have come to depend on Facebook, Twitter and LinkedIn as primary vehicles for marketing their companies. Yet, studies show, for most businesses, social media is just one vehicle for driving sales.
What works in today’s business environment? Marketing fundamentals that have worked for decades. Steven Van Yoder will show how to build a practical marketing foundation for any small business. He will include real-world success stories and a practical “toolbox” of strategies, including how to:
• Refine your target market (and virtually eliminate the competition)
• Articulate your Ultimate Benefit - so that customers choose you
• Make your website a reliable source of leads and sales
• Generate consistent media coverage
• Use speaking engagements to generate sales
• Embrace a practical social media strategy with real ROI
• Embrace social responsibility to attract new business
All attendees will also receive a Get Slightly Famous Marketing Assessment to diagnose their own marketing programs and make changes and improvements.
Steven Van Yoder is the author of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort (2nd Edition). He is a journalist and brand positioning expert who helps businesses target their best clients and customers and stand out in a crowded marketplace. Van Yoder speaks internationally and is published on hundreds of trade, business, consumer publications and websites. He is the founder and director of Global Initiative to Advance Entrepreneurship (GIVE). As a dedicated social entrepreneur, Van Yoder is using his expertise in cause-related marketing to assemble an alliance of business and nonprofit partners around the goal of alleviating poverty in the U.S. and abroad.
Register Online Now. Cost: $25 for Chamber members, $35 for prospective members if paid by Oct. 12th; $5 additional after Oct. 12th and at the door. Cancellations must occur 48 hours in advance to receive a refund. For more information please contact Nadia Chan at 415-352-8803. A light breakfast will be provided.